Bloco Je Treme Mon Amour: An Eclectic and Vibrant Carnival in São Paulo
Bloco Je Treme Mon Amour is a unique carnival phenomenon in São Paulo, which since 2017 has been shaking up the city's streets with a contagious fusion of Brazilian rhythms and musical styles.
History and Tradition
Founded by three experienced DJs from the São Paulo music scene - Victor Zalma, Ricardo Venturini (Madruga) and Tide - Je Treme Mon Amour arose from a shared passion for musical styles linked to the mass cultures of the periphery. Its creative name combines the French expression "Je t'aime, mon amour" (I love you, my love) with the verb "tremer" (to tremble), referring to the effect of cachaça with jambu, a tradition from northern Brazil.
Musical Identity and Repertoire
Je Treme Mon Amour stands out for its musical diversity, celebrating Brazilian rhythms such as piseiro, forró, arrocha, brega, lambada and pagodão. In addition, revelers can expect carimbó, zouk, samba, tecnobrega, funk carioca, axé and even cumbia.
Special Features
One of the block's striking features is the "jambu spray" ritual. During the parades, the organizers distribute a cachaça cured in jambu leaves, an Amazonian plant known for its "numbing" effect in the mouth.
Parades
Bloco Je Treme Mon Amour traditionally parades during the official carnival period in São Paulo, concentrating in the Bela Vista region. The bloco also promotes parties throughout the year, with monthly editions in cultural spaces and bars.
Cultural impact
Je Treme Mon Amour has a significant impact on the São Paulo carnival scene. Recognized for valuing often marginalized rhythms and musical styles, the bloco promotes an inclusive and diverse celebration of Brazilian culture, offering a unique and electrifying carnival experience.
