Bloco Não Era Amor, Era Cilada
Bloco Não Era Amor, Era Cilada, whose name translates to 'It Wasn't Love, It Was a Trap,' is a Carnival bloco that parades in the city of São Paulo, Brazil. Known for its humorous name, which references a popular song and the often complicated nature of relationships, the bloco brings a lighthearted and playful spirit to the streets during Carnival. Founded in 2017, it quickly gained popularity for its lively atmosphere and creative costumes. The bloco's philosophy is rooted in joy and the celebration of the Carnival spirit, providing revelers with a space to enjoy the festivities without taking themselves too seriously.
Musically, Não Era Amor, Era Cilada blends traditional samba rhythms with other popular Brazilian music styles, creating a diverse and engaging soundscape that keeps the crowd dancing. The repertoire often includes well-known songs that evoke the themes of love, heartbreak, and the ups and downs of relationships, encouraging sing-alongs and shared laughter among the participants. The bloco has a dedicated bateria (percussion ensemble) that provides the rhythmic backbone for the parades, as well as a full band. Although it does not have any professional musicians, it is known for the quality of its music, which keeps people energized during the street parade.
The bloco typically parades in the Vila Madalena neighborhood, known for its bohemian atmosphere and lively street parties, although it has already paraded in other neighborhoods of São Paulo. Its parades are characterized by the enthusiastic participation of the revelers, who come dressed in creative and often humorous costumes that reference the bloco’s name and themes. Bloco Não Era Amor, Era Cilada has become an important part of São Paulo’s Carnival landscape, attracting a diverse crowd of all ages looking for fun, music, and a sense of community during the festivities.
