Pin
To be on the map
R$190Per season
- A pin at your address, visible up close
- A card with your name, category, hours and link or WhatsApp
- A «sponsored» badge
Brand partnerships · Carnival 2027
Put your brand at the heart of the party.
Ministério do Bloco is the digital layer that helps people discover, plan and experience street Carnival. Together, we can turn your brand presence into something useful — at the right moment, inside the right journey.
Tailored partnerships, limited inventory and category exclusivity.
MORE THAN A LOGO
The universe
An audience in motion
50M+
Revelers in Brazilian Carnival
Annual cultural universe
3,500+
Blocos catalogued
Growing public directory
20+
Cities covered
Local guides and schedules
4
Native languages
PT · EN · FR · ES
From discovery to the bloco — the whole journey.
Context
Show up when the brand can help, not when it interrupts.
Utility
Content and tools people genuinely want to use.
Memory
A brand associated with a positive Carnival experience.
New · Carnival 2027
Your business on the carnival map
Bar, restroom, costume shop, place to stay or support point: show up on the map for the people walking past your door, right by the blocos. No contract, pay with Pix.
Featured
To be seen from afar
R$590Per season
- Everything in Pin
- Your logo in the pin, visible from neighbourhood zoom
- Shown in «nearby» on blocos within 500 m
- One line for a promo or coupon
Exclusive
To be the go-to spot for a bloco
R$1,900Per season
- Everything in Featured
- The only highlighted advertiser at the meeting point of the bloco you choose
- Top of the bloco's card on parade day
How it works
- 1Build your pin: plan, address, hours and contact.
- 2Pay with Pix using your order's QR code.
- 3We review your ad within 24 hours.
- 4Your pin is on the map until the end of carnival.
Every ad is reviewed before it goes live and carries a «sponsored» badge. No misleading ads, and no tracking of the people using the map.
Why Ministério do Bloco
More than media. Cultural infrastructure
We do not sell a wall of logos. We create brand territory inside a product that organizes the party: discovery, schedules, maps, community and content.
Native brand content
We create branded content that fits naturally into the product experience — useful to revelers, right for the context and with editorial independence intact.
The full journey
Be there from the first “what should I do?” to saving an event, finding friends and getting home.
Meaningful measurement
Clear reporting on reach, attention, clicks, saves and feature usage — always in aggregated data.
City-level scale
Start in one priority market or connect several cities in a national campaign, with local context at every touchpoint.
Social capital
Enter the conversation between friends, groups and communities planning Carnival together.
Desktop, iOS and Android
A mobile-first experience accessible on desktop, iOS and Android, evolving toward native apps and available in four languages.
Innovative features
Maps, schedules, discovery, groups and sharing create new surfaces for activations that make sense — far beyond a banner.
An audience with intent
People arrive to discover a bloco, plan Carnival, save an event and coordinate with friends. Your brand shows up when it can help.
What we can build together
Formats with a job to do
Every partnership starts with a brand objective and a real reveler need. The format follows — never the other way around.
Branded guide
A useful editorial hub: city, safety, music, mobility, travel or any territory that helps people enjoy Carnival better.
Sponsored feature
A tool that solves a street tension: planning, reconnecting friends, discovering music or finding the way home.
City experience
A local presence with curation, schedules and contextual content, with territory exclusivity where agreed.
How we work
Brands become relevant when the product becomes more valuable.
Every activation is built with clear scope, editorial responsibility and respect for privacy. The audience is not the product: it is the person we want to help.
Our commitment
- Transparent labeling, with no disguised advertising.
- No individual location, contact or message data is shared with partners.
- Aggregated, useful measurement that protects trust.
- Scope, exclusivity, rights and deliverables agreed before any campaign.
Ready to own this territory?
Let's make your brand part of Carnival history.
Tell us what your campaign needs to achieve. The next big idea can start with a conversation.
Talk partnership