Ministério do Bloco is the digital layer that helps people discover, plan and experience street Carnival. Together, we can turn your brand presence into something useful — at the right moment, inside the right journey.
Tailored partnerships, limited inventory and category exclusivity.
Context
Show up when the brand can help, not when it interrupts.
Utility
Content and tools people genuinely want to use.
Memory
A brand associated with a positive Carnival experience.
We do not sell a wall of logos. We create brand territory inside a product that organizes the party: discovery, schedules, maps, community and content.
We create branded content that fits naturally into the product experience — useful to revelers, right for the context and with editorial independence intact.
Be there from the first “what should I do?” to saving an event, finding friends and getting home.
Clear reporting on reach, attention, clicks, saves and feature usage — always in aggregated data.
Start in one priority market or connect several cities in a national campaign, with local context at every touchpoint.
Enter the conversation between friends, groups and communities planning Carnival together.
A mobile-first experience accessible on desktop, iOS and Android, evolving toward native apps and available in four languages.
Maps, schedules, discovery, groups and sharing create new surfaces for activations that make sense — far beyond a banner.
People arrive to discover a bloco, plan Carnival, save an event and coordinate with friends. Your brand shows up when it can help.
Every partnership starts with a brand objective and a real reveler need. The format follows — never the other way around.
A useful editorial hub: city, safety, music, mobility, travel or any territory that helps people enjoy Carnival better.
A tool that solves a street tension: planning, reconnecting friends, discovering music or finding the way home.
A local presence with curation, schedules and contextual content, with territory exclusivity where agreed.
Every activation is built with clear scope, editorial responsibility and respect for privacy. The audience is not the product: it is the person we want to help.
Our commitment
Tell us what your campaign needs to achieve. The next big idea can start with a conversation.
Talk partnership