Eu Amo Cerveja

"I Love Beer" Block: Celebrating Beer and Music at Carnival

About the Block

Founded in 2018, the "I Love Beer" block is a festive space for music and socializing during the Rio de Janeiro carnival. Created by cultural producers who appreciate beer, the block has become a marketing platform for breweries and a symbol of the joy and relaxation of the Rio carnival.

History and Tradition

Born from conversations at the traditional Arco-Íris bar in Lapa, the "I Love Beer" block officially debuted at the 2018 carnival. Since then, it has been gaining space and recognition, attracting a loyal and lively audience.

Musical Identity

The block's music is a contagious mix of samba and rock. With a drum section called "Insana" (Insane), which brings together musicians from various samba schools, and a "Rock Block" that unites drums and guitars, "I Love Beer" creates a unique and vibrant atmosphere.

Parades and Performances

The block traditionally concentrates in the Lapa region, where it parades through the narrow and historic streets. The dates and times of the parades vary annually and are announced on social media and on the block's official website.

Cultural Impact

"I Love Beer" not only promotes beer culture, but also contributes to the musical and cultural diversity of the carnival. With its mix of styles and its festive atmosphere, the block attracts a wide audience, reinforcing the spirit of joy and unity of the carnival celebration.